Get More $50K–$300K
Remodeling Jobs
From Your Marketing

The complete lead generation playbook Axebox Media uses to help remodeling companies fill their pipeline with qualified kitchen, bathroom, basement & whole-home renovation leads.

  • Google LSA setup checklist with real CPL benchmarks

  • PPC keyword architecture — the exact campaign structure

  • Lead response protocol that 10x's close rates overnight

  • 12-month email nurture sequence + 3 ready-to-send SMS templates

  • CRM pipeline stages + Day-1 automations to configure now

  • KPI dashboard — 11 benchmarks with targets to hit monthly

Everything you need to fill your pipeline this year

10 chapters covering every channel, system, and tactic remodeling companies need to generate consistent $30K–$300K project leads — built specifically for kitchen, bathroom, basement, and whole-home contractors.

  • Market & ICP

  • Digital Channels

  • Content & SEO

  • Social & Paid Ads

  • Lead Capture

  • Nurture & Follow-Up

  • Referral Programs

  • Offline Lead Gen

  • CRM & Tracking

  • KPIs & Optimization

10 chapters. Zero fluff.
All execution.

Market & Ideal Customer

Segment values, ICP attributes, and the seasonal demand calendar your ad budget should follow.

Digital Lead Channels

Google LSA setup checklist, PPC keyword structure, and a platform-by-platform aggregator guide.

Content & Local SEO

Local silo architecture, GBP optimization checklist, and a monthly content calendar to copy.

Social & Paid Ads

Meta campaign structure, budget allocation framework, and platform-by-platform organic strategy.

Lead Capture & Response

Landing page anatomy, form best practices, and the 5-minute response protocol that 10x's close rates.

12-Month Nurture System

Email sequence, 3 ready-to-send SMS templates, and how to win 3–18 month buying decisions.

Referral & Partnerships

Customer referral program structure, 5 strategic trade partners, and neighborhood marketing tactics.

Offline Lead Generation

Home show playbook, direct mail targeting, and community networking that fills your pipeline.

CRM & Pipeline Setup

Tech stack recommendations, 8-stage pipeline definitions, and Day-1 automations to turn on now.

KPIs & Optimization

11 benchmarks with real targets, a monthly review checklist, and what to cut vs. scale each quarter.

Appendix: Templates + Scripts

Phone call script, 3 SMS templates, new lead checklist, and budget guide by business size.